13. Building a Socially Conscious Company

In this Build-isode Aaron & Ryan bring on a special guest who exemplifies what a ‘socially entrepreneur’ is! Nastasha McKeon, the CEO and Founder of Choice Juicery joins the Buildify Method podcast to talk about what it takes to build a real socially conscious business.

During this episode Aaron, Nastasha & Ryan talk about the different struggles and hard decisions socially conscious entrepreneurs have to make to stay true to their vision of having a business that is socially conscious. Then they discuss some of the pressures from investors, and peers that social entrepreneurs experience when they are going through the process of growing a company that is socially conscious.

Next we dive into some of the key systems and processes socially conscious businesses use to build their mission and vision into the culture of their company and instill it with their staff and customers.

This episode will give you a powerful glimpse into the inner workings of a truly socially conscious business that is also wildly successful and sustainable.   

Definition of ‘Social Entrepreneurship’ – Social entrepreneurship is a methodology by which individuals, entrepreneurs, groups and start-up’s create solutions to environmental, social and cultural issues.

The Buildify Method podcast is the best business podcast for entrepreneurs looking to gain actionable knowledge of how to better own and operate a successful company. 

Show Notes:


Nastasha McKeon is the CEO & Founder of Choice. Choice is a Superfood Bar & Juicery with locations all over San Diego.


Aaron Keith is the CEO and Founder of Buildify Systems which is a business education and consulting company. Aaron is a nationally recognized business consultant, coach & speaker, who shares his structured wisdom gained from having coached over 10,000 entrepreneurs in nearly 20 years. Aaron has worked with everything from celebrities, billion-dollar companies down to small startups. Aaron uses ‘The Buildify Method’ to help CEO’s and entrepreneurs grow and scale their companies. 


Ryan Coyne a veteran tech consultant & speaker, who both will be providing coaching, insight, & specific advice on key topics that matter. Aaron & Ryan will deconstruct the mental game and the physical game of each topic while providing actionable steps, business systems, and techniques that enable you to build a thriving company.

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