Build-isode 3 – Manufactured Reputations vs. Authentic Reputations
In this Build-isode Aaron & Ryan discuss the fast-growing gap between Authentic Reputations vs. Manufactured Reputations and how those commodities impact your company’s brand in the marketplace.
In the fast-paced world of digital identity, people now possess an ability to function as their own marketing and branding specialist. Business are using new tools and platforms to develop reputations and personas that are ever more “perfect” and “amazing” though frequently lack the credibility and integrity to back it up. This dynamic is detrimental for your company and can be avoided.
Also check out the previous Build-isode on Emotionally vs Integrity Based Businesses!